Wren + Glory automatically forwards all text messages to their customer support team. Andrea Nandoo, Co-founder, InsaanĪnd with Attentive’s integration with Gorgias, the brand is able to deliver personalized, responsive service. This way we avoid overwhelming customers who opt in for both SMS and email marketing materials.
We utilize the integration between Attentive and our email marketing platform to send text messages to email campaign non-openers after 24 hours.
The brand also uses Attentive’s built-in A/B testing functionality to understand which messages resonate most with their subscribers, comparing performance between different copywriting and imagery. Wren + Glory ensures their messages are highly relevant using Attentive’s Segment Builder, which enables them to tailor messaging based on subscribers’ purchase and engagement histories. These texts are triggered based on subscriber behaviors-with options for welcoming new subscribers, reminding subscribers of products they recently browsed or added to their carts, and promoting loyalty programs, reviews, and other post-purchase activities. And by using Journeys-Attentive’s triggered text messaging functionality-the brand can automatically send engaging text messages to subscribers throughout the entire customer lifecycle. Working with email and SMS marketing agency Insaan, Wren + Glory uses Attentive to regularly send out campaign messages to subscribers promoting the release of their latest collections. In addition to providing shoppers with an easy, seamless way to opt in to a text message marketing program, brands like Wren + Glory are able to collect 3x more emails on average. With Attentive’s “two-tap” sign-up, the subscriber simply taps a button to load a pre-populated text message and hits send to begin receiving messages. When shoppers first visit Wren + Glory’s website on mobile or desktop, they’re greeted by Attentive’s “Email-First” sign-up solution, which allows the brand to grow their email and SMS subscriber lists simultaneously. With help from the teams at Attentive and Gorgias, Wren + Glory’s integrated SMS marketing and customer service programs were up and running within two weeks. Maurice Rahmey, Co-founder & Co-CEO, Disruptive Digital And with Gorgias, we realized it was very easy to understand what actions a website visitor had taken within Shopify prior to asking for customer service, so we could always be ready to help them where they were in their journey. We liked that Attentive allowed us to apply granularity and automation to provide more personalized marketing to both prospects and existing customers at scale. Personalization and attention to detail are paramount to Wren + Glory’s sales process. The brand chose Attentive and Gorgias-an Attentive Technology Partner-as their text message marketing and helpdesk solutions to leverage their integrations with Shopify, ease of use, and scalability. Maurice Rahmey, Co-founder & Co-CEO, Disruptive Digitalĭisruptive Digital, an Attentive Agency Partner, knew SMS would be the optimal channel for Wren + Glory to reach their mobile-first customers with personalized, 1:1 conversations. We felt that having more engagement from a personalization and customer service standpoint was important to help the business grow.
Their customers often have questions about things like sizing, and roughly 50% of people take more than a month to buy. Because Wren + Glory’s products are handmade-to-order and tend to have a lengthier purchase consideration cycle than more traditional retailers, the agency recommended SMS. One of the brand’s agency partners- Disruptive Digital-recognized that a more direct, personalized communication channel could help Wren + Glory engage the traffic they were driving to their website via paid social ads. The fashion retailer surprises and delights their fans by releasing new collections each month that feature one-of-a-kind designs, top-of-the-line fabrics, and made-to-order fits. Wren + Glory brings wearable art to the world with their unique hand-painted clothing.
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